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Meet ‘Hugh Hefner wannabe’ Jordan Smith from BBC documentary OnlyFans: Inside the Machine

15 June 2026
in Entertainment
Reading Time: 3 mins read
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Meet ‘Hugh Hefner wannabe’ Jordan Smith from BBC documentary OnlyFans: Inside the Machine
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OnlyFans: Inside the Machine takes viewers inside a shadowy corner of the adult content industry, exposing the controversial world of so called model managers.
The BBC documentary hears claims of exploitation, intimidation and abuse from women who say they were targeted by third-party managers promising fame and fortune.
It also investigates online communities where thousands of aspiring managers swap advice on how to control and profit from creators.

Amber Haque (centre) investigates OnlyFans managers in OnlyFans: Inside the Machine (Credit: BBC)

During the programme, BBC reporter Amber Haque speaks to women who say they suffered at the hands of rogue managers.
She also hears concerns from lawyers and human rights experts, who warn some alleged practices show signs associated with modern slavery and human trafficking.
One manager does agree to face the cameras, however. That man is Jordan Smith.
Alongside that interview, the documentary also investigates a huge online network known as OFM Empire. So what exactly is it, and who is Jordan Smith?
Who is Jordan Smith in OnlyFans: Inside the Machine?
Jordan Smith appears early in the documentary when Amber visits one of his content creation days in an affluent area of Manchester.
Outside a luxury mansion, scantily clad creators pose for content while sports cars line the driveway.
Jordan, 31, runs Rebel Agency, which represents male and female creators across the UK. His role, viewers are told, is to help grow profiles and maximise earnings on subscription platforms.
Reports in 2023 claimed Jordan’s creators generated £12 million in revenue over a three-day period.
Before launching Rebel Agency, Jordan worked in public relations. He was linked to major brands including Love Island and Red Bull.
Jordan has previously spoken about wanting to create a British version of the Playboy empire when he first entered the industry.

Jordan Smith from Rebel Agency features in OnlyFans: Inside the Machine (Credit: BBC)

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