A Hampshire letting agent has launched a free property portal, wagering that agents and landlords worn down by the rising cost of advertising will welcome a route to market that does not come with a monthly bill.
Find My Move, the brainchild of letting agent Mark Vine and housing professional Chris Moss, has signed up more than 9,000 subscribers and stitched together a network of listings drawn from over 6,600 estate and letting agencies across the country. The platform now carries upwards of 58,000 rental properties and more than 435,000 homes for sale, with subscriber numbers climbing by around 3,000 a month.
More than half of registered users are actively searching for a property, the founders say, and over 200,000 people have visited the site in the past three months.
The timing is pointed. Frustration over what agents pay to list their stock has been building for years, and the figures help explain why. Analysis reported by Property Industry Eye found that Rightmove’s listing fees can swallow as much as 13.5 per cent of an estate agency’s sales commission in lower-value markets such as Glasgow and Newcastle, with the average British agent handing over 7.2 per cent. For independent firms already wrestling with tighter margins, that is a sizeable slice of income.
Those pressures land on a private rented sector that is itself under strain. Average UK private rents rose 4.4 per cent in the year to November 2025, according to the Office for National Statistics, squeezing tenants while landlords face higher borrowing and compliance costs of their own.
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