Britain’s sole traders and small business owners can now generate an indicative insurance quote without ever leaving ChatGPT, after digital broker Simply Business became the first in the UK to plug its pricing engine directly into OpenAI’s chatbot.
The London-headquartered insurer, which counts more than one million customers across the UK and United States, has switched on a dedicated app inside ChatGPT’s App Directory. A parallel launch has gone live in the US market on the same day.
For the estimated 5.5 million small businesses across the UK, the pitch is one of speed. Users are asked for just four details , their trade, annual turnover, years trading and UK postcode – and the app returns an indicative price in seconds. Those who wish to proceed are routed to the Simply Business website to complete underwriting and purchase a policy in the conventional way.
The company says the integration has been built with the privacy, security and reliability safeguards that brokers are expected to uphold, a point likely to matter to regulators watching the rapid encroachment of generative AI into regulated financial services.
The move is the latest plank in a global technology strategy that has been gathering pace at Simply Business. In October last year, the firm rolled out a hyper-personalised AI advisor in the US, designed to strip friction out of a purchase journey that has long been a source of frustration for time-poor entrepreneurs.
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