Giant tech company Google LLC said Gen Z is the heaviest user of its Search platform globally, including in the Philippines, driven by the integration of artificial intelligence (AI), which it noted has transformed search into an intelligent partner.
Of the 5 trillion annual searches globally, the company said signed-in users aged 18 to 24 generate more daily queries than any other age group, making Gen Z the most active group on Google Search.
This is driven by the group being AI-native users who resonate strongly with Google Search’s AI-integrated features, such as AI Mode and Search Live, which allow for a faster, more natural, and more intuitive way of finding information through text, voice, and visual search.
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