The application combines banking, investments and everyday services in one digital environment. Having built its customer base in Kazakhstan, the company is now preparing to adapt this approach for markets with different financial systems and consumer habits.
The expansion comes as the holding increases its international presence. In July 2026, Freedom completed the acquisition of a controlling interest in Turkish Bank A.Ş., creating a foundation for introducing its integrated financial services model in Türkiye. The move illustrates how the company intends to connect its existing technology with new banking operations. Freedom Holding Corp. confirmed the completion of the transaction on July 31.
Kazakhstan Becomes a Testing Ground
Freedom SuperApp was launched in 2024 with mobile banking at its core. Its development has since brought financial products together with travel bookings, online shopping, insurance, event tickets and access to government services.
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