Mohammad Shaikh is co-founder and CEO of Eatphoria, the London-based multi-brand quick-service restaurant group behind the halal chicken brand Wraps & Wings, which he runs with his brother Arshad.
In January 2026 the group announced a multi-million-pound investment from TAN Food, part of Italian venture capital firm TAN Holding, and it now plans to open at least 20 hybrid Wraps & Wings restaurants over the next two years. The push follows like-for-like sales growth of more than 16 per cent at Wraps & Wings, a refreshed menu and a new store design unveiled this summer.
He tells Business Matters why food is a people business, what his father taught him and why he would rather fail fast than wait for the perfect moment.
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