As a sustainable business owner, I’ve always believed that every choice we make, from the suppliers we trust to the packaging that carries our products, reflects our values.
But the conversation around packaging sustainability is evolving quickly, and 2025 is shaping up to be a defining year for anyone in this space.
The EU Deforestation Regulation (EUDR) will soon change how every business that uses wood or paper packaging operates. Whether you export into the EU or source materials that pass through European supply chains, you’ll soon need to prove exactly where your wood came from, right down to the plot of land where the tree grew.
On paper, this is a hugely positive step. It’s designed to prevent deforestation and ensure that every pallet, crate, box, or sheet of paperboard comes from responsibly managed forests. But for small and medium-sized
sustainable businesses like mine, this new legislation brings both validation and significant Challenges.
For larger corporations, compliance may simply mean hiring dedicated teams or investing in advanced traceability systems. For smaller businesses, the impact is more personal and more complex.
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