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Chipotle CEO says company wants customers with $100K salaries

9 February 2026
in Lifestyle
Reading Time: 3 mins read
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Chipotle CEO says company wants customers with 0K salaries
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Chipotle is turning its focus on higher-income customers, and menu prices could soon reflect that.

During an earnings call last week, interim CEO Scott Boatwright said that they’re targeting their primary customers in an effort to increase foot traffic and revenue, and it turns out those customers apparently made over $100K.

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