New York City FC defender Kai Trewin is the latest player caught in a social-media wave pushing obscure World Cup players into unexpected online fame, and the trend is only accelerating as the tournament approaches.
The 25-year-old Australian has racked up more than 100,000 new Instagram followers after soccer meme pages and TikTok influencers repeatedly pushed his name across their platforms, turning a relatively unknown MLS defender into a talking point for millions of football fans who had never seen him play.
NYCFC and Australia’s Kai Trewin. Getty Images
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