Fashion collabs are taking over the world right now; I’ve seen some partnerships that I’d never thought would happen (Naomi Osaka’s Wimbledon dress sold out within hours). But with the World Cup ending on July 19, everyone’s trying to get a piece of that soccer advertising pie, including T-Mobile.
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Today, T-Mobile announced that it’s teaming up with Umbro (an iconic sportswear brand) to create limited-edition jerseys exclusively for T-Mobile members. And from the photos, they don’t look half bad (most collabs are kitschy and just short-lived fads). I could definitely see someone wearing one of these jerseys while running errands or going about their day.
Credit: Atiba Jefferson
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