Americans are increasingly curious about ice creams that market themselves as healthier alternatives, but data shows they keep returning to tried-and-true brands and flavors.
In celebration of National Ice Cream Day, online grocery platform Instacart offered the scoop on what flavor most Americans are buying.
Vanilla was the most-purchased ice cream flavor in 2025, according to Instacart data. It accounted for about 21% of all ice cream orders and was “the single most popular pick in every one of the 50 states and D.C.”
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