Diehard NFL fans are benching the booze this football season.
The sober-curious movement has tackled football tailgates, as a surprising new study reveals that football’s notoriously boozy fanbase is dialing back the drinking to save money and stay healthy.
Unsurprisingly, in a survey of 1,011 NFL fans, more than half (56%) still believe beer and football “go hand in hand.” But the ‘Sunday scaries’ and brutal Monday hangovers are taking a toll: one in three fans regret how much they drink during games and 14% admit to calling in “sick” the morning after.
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