Britain’s biggest car manufacturer has, for the first time in its history, cracked open the door to assembling Range Rovers and Land Rover Defenders on American soil, a move that would have been unthinkable a generation ago, and one that has been forced squarely onto the agenda by Donald Trump’s tariff regime.
Jaguar Land Rover (JLR), the Solihull-based jewel of the West Midlands automotive cluster, has confirmed it has signed a memorandum of understanding with Stellantis, the Franco-Italian-American group behind Vauxhall, Peugeot, Fiat, Jeep and Chrysler, “to explore opportunities to collaborate on product development in the United States”. Both companies were tight-lipped on the detail, but the framing in their joint statement — references to “potential transactions” and “complementary capabilities”, left City analysts in little doubt that something rather more significant than a polite engineering chat is on the table.
For an industry that has spent the past 18 months trying to second-guess the White House, the timing is hardly accidental. Under the UK-US Economic Prosperity Deal struck in May 2025, British carmakers can export a maximum of 100,000 vehicles a year to America at a preferential 10 per cent tariff rate; anything above the quota is hit with a punitive 27.5 per cent levy, according to the House of Commons Library briefing on US trade tariffs. For JLR, which produces well in excess of 300,000 cars a year and has traditionally sent roughly a third of them across the Atlantic, the maths are brutal. The cap is, in effect, a glass ceiling on its single most lucrative export market.
PB Balaji, JLR’s chief executive, framed the move as strategic evolution rather than retreat. “As we continue to evolve JLR for the future, collaboration will play an important role in unlocking new opportunities,” he said. “Working with Stellantis allows us to explore complementary capabilities in product and technology development that support our long-term growth plans for the US market.”
His opposite number at Stellantis, Antonio Filosa, was similarly measured: “By working with partners to explore synergies in areas such as product and technology development, we can create meaningful benefits for both sides while remaining focused on delivering the products and experiences our customers love.”
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