As of Monday, April 28, OpenAI is experimenting with new ways to recommend products to ChatGPT users.
OpenAI announced the update on Monday, saying the ChatGPT search tool will now make it “simpler and faster to find, compare, and buy products in ChatGPT.” In a post on X, OpenAI said that the AI chatbot can now show product images, comparisons, pricing, reviews, and even a direct link to various retailers.
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Mashable was able to generate the new features using the ChatGPT 4o model. The new “shopping improvements” make ChatGPT a stronger competitor to Google’s search product, which searchers often use to find product recommendations. However, while Google’s search results generate almost instantly, ChatGPT’s shopping recommendations took up to 40 seconds to generate. In addition, the experimental feature often linked to questionable, little-known retailers in Mashable’s tests.
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