This month, America’s largest budget carrier Spirit Airlines crashed into Chapter 11 bankruptcy, grounding its fleet for good after 34 years in the sky. The tens of thousands of price-sensitive passengers who flew the zero-frills, dirt cheap airline each day are now being forced to return to premium carriers like United, American, Delta and JetBlue only to discover that they’re no longer commercial aviation’s target customer.
Delta Air Lines, the industry’s profit leader, is rapidly expanding its premium cabin offerings, while reducing the availability of true economy class rump rests.
Budget travelers are realizing they’re no longer the target audience for airlines. Getty Images
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