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I worry for the rural pub

29 April 2026
in Business
Reading Time: 4 mins read
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I worry for the rural pub
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I wrote, last year, about how worried I was for the British rural economy, and a few of you wrote back to ask, kindly, what I thought we should do.

The honest answer, I have realised over the intervening twelve months, is that the most important and most fragile thing we could do is keep the village pub open. I have been thinking about this, since the spring, almost every day. So allow me, this week, the personal column. I think it is the right week for it.

The pub I am writing about, and yes, of course it is a particular pub, is in a small village in Suffolk, on a road that the satnav lies about. It has been there in some form since the 17th century. The current building is largely Georgian, with a Victorian extension and a 1990s kitchen that I would generously describe as character-building. The current tenant has been in place for eleven years. The previous tenant for twenty-three.

It is, by the present trade body’s definition, a “community wet-led” pub. About 60 per cent of its trade is drinks; 30 per cent is food; the remainder is the upstairs rooms, which were converted in the 1990s for the kind of weekending Londoners we used to call “townies” and which we now call, less affectionately, “zoom refugees”. It employs four full-time and seven part-time staff. The full-time staff include the chef, who came up from Hackney during the pandemic and never left, and a young lad of 22 who started as a glass-collector five years ago and has just qualified as cellar-master. The part-time staff are mostly women from the village, two of whom would, in a different country, be working in a primary school that closed in 2019.

It is the wettest, most stubbornly British piece of social infrastructure I know, and it is, on the present rates revaluation, in a kitchen-equipment-replacement cycle that nobody saw coming, and in a year of unusually aggressive energy contracts, about £42,000 a year away from solvency. This is not a private detail. The publican, when I rang him on Monday, told me himself.

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