Apple may not be the world’s most valuable company at the moment — that’s Nvidia — but it is still by far the world’s most scrutinized.
Thanks to a robust set of supply-chain leakers revealing every aspect of new Apple products before they arrive (catch up on the latest iPhone Fold and iPhone 18 rumors and leaks), an Apple launch event can often lack surprises. And in a normal year, Apple’s annual Worldwide Developers’ Conference (WWDC) is no exception.
But WWDC 2026 is not a normal year, and an unusual air of mystery still clings to the keynote. That’s not just because we expect the AI version of Siri to make its debut, but also because we don’t know whether Tim Cook, in his last WWDC as CEO, will pass the baton to CEO-in-waiting John Ternus during the event.
Will Ternus get on-the-job training, keynoting side-by-side with Cook? Or will he take a lesser role, like he did introducing the iPhone Air last September?
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