Paul Kelbie is co-founder of Incentifi, a workplace wellbeing platform that rewards employees for healthy habits with members-only travel savings and points towards future trips.
In September 2026 the company opened its UK beta programme with a first group of employers including Enzo Tech Group, Primis Talent and M.S Webb, as investor Marcus Watson joined its backers. That followed a £150,000 pre-seed round announced in January, backed by Bioniq co-founder James Hardy, who also joined as a strategic adviser.
Based in London, he tells Business Matters how a recruitment career and a lockdown spent training as a travel agent led to a simple question: if travel can drive productivity, can it drive health?
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