Add that to the list of things Gen Z won’t do.
A hip California wine company that caters to Gen Z imbibers is on a mission to break the stereotype that Zoomers don’t drink. But there’s one thing they say the generation refuses to do: Read cursive.
Wonderwerk, a natural wine brand that sells affordable bottles geared toward younger generations, says it’ll never use cursive on any of its branding — because its audience can’t read it.
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