Battling historically high unemployment rates and increasingly job-hungry AI, young Americans looking for a leg up are increasingly turning to social media to broadcast their availability — and sometimes very loudly.
And it appears to be working — a recent study found that 46% of Gen Z, who reportedly are often sending out as many as 1,000 applications per job hunt, have secured employment or internships using TikTok.
Some, like NYC marketing and events professional Caroline Schlobohm, insist it’s the only way to make headway nowadays.
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