The bizarre-looking Chinese animated film Niu Lai appeared destined to vanish from theaters and take its place among the countless bad movies no one remembers. That was until the internet noticed just how badly it was failing.
On Aug. 14, it went viral that Niu Lai had only made 7,352 yuan ($1,000) at the box office — and no, there isn’t a “ten thousand” after that. It’s a number so unusually low for a nationwide theatrical release that people assumed it had been written incorrectly.
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