Oh hi! Welcome to another Taylor Swift album cycle. The singer is set to drop her highly anticipated twelfth studio project, The Life of a Showgirl, this Friday, Oct. 3 at 12 a.m. ET.
As promo for TS12 reaches a fever pitch, being a card-carrying Swiftie entails nonstop sleuthing for teasers about her unreleased songs, per tradition. I personally won’t pretend to know what’s going on with all of the Easter eggs and lyric puzzles trickling out this week. (That’s a job for someone with triple my daily screen time.) But allow me to clue you in on all of the limited-time TLOAS merch drops, shimmery orange product releases, exclusive deals, and launch events tied to Showgirl’s debut — official and otherwise — that you might have missed.
Wait, why orange?
Whoever said orange is the new pink had the gift of foresight. Swift assigns a specific color theme to represent each of her albums’ eras as a means of vibe-setting and savvy marketing. For TLOAS, she picked a peppy shade of glittery tangerine with mint-green accents.
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