Mike Ashley’s Frasers Group has acquired Swindon’s Designer Outlet, one of the UK’s busiest retail destinations, marking the latest move in the company’s fast-growing property portfolio.
The popular shopping centre — housed within the Grade II-listed former Great Western Railway Works — attracts more than three million visitors a year and has been sold by LaSalle Investment Management, which only purchased the site in 2022.
Michael Murray, CEO of Frasers Group, said the deal underscores the company’s commitment to investing in physical retail as a core part of its “elevation strategy”.
“Physical retail is central to our elevation strategy and investing in Swindon — one of the UK’s top five outlets by footfall — strengthens our position as both retailer and landlord,” Murray said. “This acquisition reinforces our property strategy and unlocks new opportunities for our brands and our partners.”
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