Apple has finally sent out invitations for its next hardware event, titled “Surprise and shine,” set for Wednesday, Sept. 9, 2026, at 10:00 a.m. PT at the Steve Jobs Theater in Apple Park.
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This year’s keynote carries extra weight beyond the usual hardware reveal as it will be John Ternus’ first Apple product event as CEO, following Tim Cook’s planned exit from the top job. Ternus is set to take over on Sept. 1, and given his background in running hardware engineering, some reports suggest Apple’s industrial design group is being pulled closer to the center of decision-making under his leadership.
Meet incoming Apple CEO John Ternus: Everything to know
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