For years, the corporate discourse surrounding artificial intelligence (AI) has followed a predictable, almost cautious script. In boardrooms across organizations, executives ask: Should we invest in AI? Such discourse belonged to an era of exploration, a period where AI was treated as an experimental luxury or a distant line item in a future budget.
But according to Jonathan Cristobal, marketing head of Globe Business, the conversation is no longer about adopting AI, but about scaling it across operations, decision-making, and customer experiences.
Speaking at the recent BusinessWorld Economic Forum, Mr. Cristobal highlighted that the enterprise landscape faces a sharp, pragmatic pivot as the conversation has fundamentally shifted from a question of adoption to a challenge of impact.
“Today the question is, ‘How do we scale AI?’” Mr. Cristobal observed, pointing to a stark reality that while the barrier to entry has collapsed, the barrier to execution has never been higher.
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