Mashable covers all of Apple’s product launches, and we’ve been speculating for months on what products the company might still release in 2025. We thought we might get AirTags 2.0, a new Apple TV device, or an updated HomePod. Truly, we did not see the iPhone Sock coming.
Designed in collaboration with the innovative brand Issey Miyake, the iPhone Pocket officially launched on Friday, and the reaction across the web has been very entertaining. The internet, in its collective wisdom, has unofficially rebranded the 3D knit phone holder as the iPhone Sock, which is fair, as Apple says the product was “inspired by the concept of ‘a piece of cloth'”. One enterprising creator even made their own version of the pricey designer accessory, using an old sock, of course.
The iPhone Pocket Sock comes in two sizes (short and long) and can be held in your hands, worn cross-body, or wrapped around a bag handle — priced at $149.95 and $229.95. Even many Apple fans were put out by the price, as $230 is a big ask for a phone holder, especially in this economy.
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