THE BEST IS YET TO COME
Gil G. Chua Is Still Building — and Still Teaching Us How
By Anna Chua Norbert, his eldest daughter
Most people, on their birthday, look back. My father looks at what’s next.
He has spent more than four decades building a company, and this past year, he had to rebuild it — not because he wanted to, but because the world changed under his feet. When Omnicom decided to retire the DDB brand globally, the agency he’d nurtured for 33 years lost the name it had worn since before I was born. It would have been reasonable for him to feel that a piece of his life’s work had been taken from him.
Instead, he asked a better question. Not “what do we call ourselves now,” but “who are we, really, underneath the name?”
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