TOSS, the plant-based dressing brand founded by sisters Grace and Sophie Devlin, has completed a £660,500 funding round, bringing in venture capital, angel syndicates and a number of food and drink founders as investors.
Backers include SFC Capital, the early-stage investor; FIGR, the family office behind olive oil brand Citizens of Soil; GOTA, an angel syndicate that invests in food businesses; and Access, the data-driven angel fund run by SyndicateRoom. Emily Shaw and Ollie, the founders of direct-to-consumer consultancy TRIBE, and angel investors William Frewin and Tom Waterhouse also took part.
The company said the capital would be used to build brand awareness, scale retail distribution and expand its product range. TOSS currently sells five dressings, including Green Goddess, Miso Magic and King Caesar, which it positions for dipping, marinating, glazing and spreading as well as dressing salads.
Grace Devlin, co-founder of TOSS, said: “From the very beginning, our priority wasn’t simply raising capital, it was finding partners who genuinely believe in our vision and who can add value as we scale the business. This investment will allow us to build TOSS into the UK’s everyday squeeze.”
She added that the business would be “investing heavily in building consumer awareness and driving trial, whilst continuing to grow our direct-to-consumer community alongside our retail footprint. We’ll also be launching new product formats that make it even easier for consumers to incorporate TOSS into everyday meals, whether that’s drizzling, dipping, marinating, glazing, or spreading.”
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