Across the nation, there appears to be growing frustration with the explosion of AI-generated advertising plaguing small-business storefronts and restaurant interiors. Last Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, mandating that all ads, from million-dollar television commercials to printed flyers passed out on the street, contain a disclosure label in the same format as the ad itself.
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The purpose of the bill is to combat false or misleading advertising, which is much easier to engage in with the help of AI-generated content. The bill, as introduced, states:
“An advertiser may not create and disseminate or cause to be created and disseminated an advertisement that uses synthetic content in a manner that creates a false consumer perception about the nature, origin or authenticity of the goods or services being advertised, without clear and conspicuous disclosure. A disclosure under this section must state that the advertisement contains content that was modified or generated using artificial intelligence.”
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