AweSM Cebu 2026 brings Sinulog spectacle to the max across SM Malls

Sinulog season kicks into high gear as AweSM Cebu 2026 takes over SM City Cebu, SM Seaside, and SM J Mall, delivering curated experiences that grow in energy, scale, and excitement as the festivities unfold. Designed for families, foodies, creatives, and fans, the three malls’ celebrations transform everyday mall moments into a city-wide Sinulog gala.

At SM City Cebu, the energy reaches full, maxed-out festival mode, where shopping, spectacle, and star power take center stage. Festival enthusiasts can explore Sinulogtopia with Islands Souvenirs from Jan. 3-28 at the Lower Ground of the Main Mall, while the immersive GLOW CITY: Sinulog Centerpiece at the North Wing Atrium sets the visual tone of the festivities from Jan. 8-21. Catch the electric moves of the AweSM Glow Dance Competition on Jan. 17 at the North Wing, and crowd excitement peaks with Coco Martin Live on Jan. 17 at the Lower Ground of the Main Mall and the Kapuso Stars Mall Show on Jan. 18 at the Main Mall.

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