Moonpig, the UK’s largest online card retailer, has introduced a new artificial intelligence (AI) feature that aims to recreate the sentiment of a handwritten note—without the need to pick up a pen.
Announced this month, the tool allows users to generate a unique digital font based on their own handwriting, which can then be stored in their account and reused for messages on future cards.
According to Nickyl Raithatha, Moonpig’s chief executive, the innovation was a year in the making and addresses the biggest shortfall of sending digital cards. “Handwriting has always been a major barrier for people who think that e-cards aren’t personal enough,” Raithatha explains. “Our new tool bridges the gap between the convenience of online shopping and the warmth of a heartfelt, handwritten message.”
Customers can create their custom “font” by writing each letter of the alphabet—both upper and lower case—using their usual handwriting style. Once complete, the technology processes these samples and produces a bespoke digital typeface that’s saved to their Moonpig account, ready to lend a personal touch to any card.
Launched in 2000 by Nick Jenkins, Moonpig went public on the London Stock Exchange in 2021. Under Raithatha’s leadership since 2018, the retailer has ramped up its focus on tech and data-driven features to personalise customer experiences. Earlier this year, Moonpig integrated ChatGPT, enabling users to generate written content for cards, whether it’s a playful poem or a thoughtful condolence message.
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