In Tinseltown, retailers don’t just want your credit card anymore — they want your entire afternoon.
A wave of brands across Los Angeles are morphing their brick-and-mortar stores into sprawling lounge destinations, complete with specialty espresso bars, aesthetic food and soft serve counters, comfy couches and breezy courtyards.
Dubbed “brewtiques,” these hybrid spaces tap a major shift in modern retail: turning clothing boutiques into social gathering hubs where customers can linger alongside racks of pricey designer threads.
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