Given that Live Nation is a monopoly (according to a federal jury, anyway), getting a concert ticket for a decent price has been difficult in recent years. And artists are starting to get creative. Take Madonna, who last night streamed a pop-up performance on the ubiquitous gay hookup app, Grindr.
Madonna announced the surprise show on the app, and a half hour later took over Times Square. She debuted some tracks from her upcoming album, Confessions II, and performed some songs from the OG Confessions on a Dance Floor. Despite the short notice, Times Square filled up with fans. A Grindr bus was also there, naturally.
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“The LGBTQ+ community has been with me from the beginning. We’ve inspired, challenged and stood by each other during both dark and joyful times,” Madonna stated in a press release shared with Mashable. “Partnering with Grindr feels like a celebration of that connection – safety in numbers.”
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