Google returns to New York on Wednesday, Aug. 12, for its annual Made by Google hardware event, and this year the show arrives with an unusually thin veil of secrecy. Between official teasers and a steady drip of leaks, most of the headline details about the Pixel 11 lineup are already circulating — leaving the live keynote to mostly confirm what’s already known.
This year’s event also comes with a notable format shift. Comedian and former Daily Show host Trevor Noah is set to emcee the show, joined by a sprawling guest list that includes Stephen Curry, Alex Cooper, Shubman Gill, Peggy Gou, Jesser, JuJu Watkins, Chari Hawkins, and PinkPantheress, according to Android Authority. That’s a departure from last year, when Made by Google was presented as a non-canon Tonight Show segment with Jimmy Fallon rather than a standalone keynote.
Here’s a breakdown of what to expect.
When and how to watch
The keynote streams live on the Made by Google YouTube channel, with a mirrored feed on the Google Store, starting at 6 p.m. ET / 3 p.m. PT on Aug. 12. That’s a notably later start than in previous years. The Pixel 10 event, for example, began at 1 p.m. ET. International viewers will also need to plan around it: The event begins at 11 p.m. in the UK, midnight in continental Europe, and 3:30 a.m. IST on Aug. 13.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
