A historic former Wonder Bread factory in downtown San Diego is set to get a rocking second act, with Live Nation unveiling plans to transform the space into a sprawling 4,000 person capacity music venue.
The entertainment behemoth just revealed ambitious plans to reimagine the old building into a sleek music venue, breathing new life into a century-old industrial landmark near Petco Park.
Expected to open its doors in 2028, the adaptive reuse project aims to plug a glaring hole in the San Diego concert ecosystem by establishing a mid-sized venue to bridge that gap between small clubs and huge arenas for “mid-size touring artists.”
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