Tottenham’s entrepreneurial scene is thriving. New data reveals that the concentration of small businesses in the North London district has doubled in just four years, coinciding with the transformation of the area into a hub for major international events.
According to the research by GoDaddy’ sSmall Business Research Lab, Tottenham’s “microbusiness density” — the number of small businesses per 100 residents — has surged from 1.4 in 2021 to 2.8 in 2025, marking one of the fastest growth rates in the capital.
The rise mirrors the explosion of global events at the Tottenham Hotspur Stadium, which has rapidly evolved from a football venue into a multipurpose arena attracting millions of visitors annually.
The trend, GoDaddy says, demonstrates how large-scale cultural and sporting events can catalyse grassroots business activity by increasing footfall, driving investment, and elevating the profile of a neighbourhood once associated with economic decline.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
