The Philippines uses Google’s Gemini for customer support activities at nearly three times the Southeast Asian regional average, while also standing out as the only country in the region where women make up the majority of the platform’s users, according to a new Gemini report.
In the first-ever Gemini Report: Southeast Asia 2026, released on Tuesday, it said that the country, as a premier hub for business process outsourcing (BPO), uses Gemini for customer support-related prompts at nearly three times the regional average.
These prompts were related to customer support activities such as managing customer inquiries, orders, and complaints, as well as producing marketing content.
The country also stood out as the only country where more Gemini requests came from women than men.
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