Cebu City — Cebu Landmasters, Inc. (CLI) has appointed Senior Executive Vice-President and Chief Operating Officer Jose Franco B. Soberano as president and chief executive officer — replacing his father, founder Jose R. Soberano III — as the company expands beyond its traditional Visayas and Mindanao markets.
The appointment was approved during the listed property developer’s annual stockholders’ and organizational board meeting on Friday.
“This transition reflects years of deliberate preparation and a shared commitment to ensuring Cebu Landmasters remains strong for generations to come,” the elder Mr. Soberano, who will remain executive chairman and focus on strategic direction and governance matters, told stockholders. “Franco has played a critical role in shaping the company we are today and is well positioned to lead CLI through its next stage of growth.”
The leadership change comes as CLI accelerates its geographic expansion outside its core Visayas-Mindanao markets.
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