Pampanga-based furniture maker Genteelhome has teamed up with food and beverage company Wildflour for their first collaborative collection, featuring sustainable kitchen pieces made from upcycled wood.
Dubbed the “Hapag” collection, it comprises six artisanal kitchen pieces crafted from wood offcuts generated at Genteelhome’s furniture workshop.
Katrina De Leon, chief executive officer (CEO) and creative principal of Genteelhome, told BusinessWorld that the collaboration reflects the shared values of the two companies, particularly their commitment to sustainability.
“Wildflour and Genteelhome are somewhat alike in terms of ethos or values,” Ms. De Leon said in an interview during the collection’s launch.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
