Gen Z isn’t playing around when it comes to their love of stuffed animals.
Young adults are leading the plush toy boom as the “kidult” frenzy reaches a fever pitch, with millions of videos flooding the “#plushies” tag on TikTok.
“They make me happy when I see them,” Jellycat collector Andrew Elliott, 25, recently told the Guardian. “We don’t live in the most fun and friendly times, so I think surrounding your house with smiley faces is a good thing.”
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