Goalhanger, the production house behind some of Britain’s most successful podcasts, has formally moved into the venture business.
The company has unveiled Goalhanger Ventures, a new investment and partnerships arm designed to back creator-led media businesses with credible plans to scale across video, audio, social, live and commercial channels.
The unit launches with two opening moves: an equity investment in Invisible Media, the company behind the rapidly expanding digital platform The Invisible Hand, and a commercial partnership with Backyard Cricket, the Yorkshire-born sports content brand built by brothers James and Mark Wood.
The strategy reads as a natural extension of Goalhanger’s record-breaking run in podcasting, which has produced The Rest Is Politics, The Rest Is History and The Rest Is Football. With Ventures, the business is signalling that the next chapter is platform-agnostic, and increasingly weighted towards founders building serious audiences on YouTube and social video.
Backing The Invisible Hand
The first cheque has gone to Invisible Media, founded by Charlie Tymon. The Invisible Hand has carved out an unusual niche, using crisp, visually-driven storytelling to make economics, geopolitics, business and culture digestible for younger audiences. New formats are already in the pipeline, including The Invisible Game, which lifts the lid on the hidden economics behind everyday decisions.
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