First, we had inflation. Then came the Trump tariffs. Now, it’s RAMageddon, the memory-related price hikes affecting laptops, smartphones, gaming consoles, and any product that requires memory. And if that wasn’t bad enough, fuel prices are going up because of the Iran conflict.
In the post-COVID era, the price increases have been relentless, and supply chain experts told Mashable the global memory crisis will get worse before it gets better.
RAMageddon also has a simple explanation: the AI industry. “It’s definitely the AI industry and the demand for AI rollouts that’s driving this,” Jitesh Ubrani, a research manager with the International Data Corporation, told Mashable.
“The memory supply will remain tight from a device’s perspective for the remainder of 2026 and well into 2027,” Ubrani said. “We will see some alleviation in 2028, but keep in mind that prices will continue to rise throughout. And even in 2028, assuming this new [memory] capacity comes online and is able to provide some alleviation, we don’t see device prices dropping significantly.”
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