Google’s latest earnings call has caused quite a kerfuffle on the stock market.
It turns out that Google’s AI Mode, the AI summaries that help answer user search queries right on the search page instead of directing them to the most authoritative links, is eating into the company’s ad revenue — an extremely predictable problem. There’s even a term for the phenomenon — zero-click searches.
This is an obvious problem for Google Ads, a pay-per-click advertising service that generates billions of dollars in revenue each quarter. Google isn’t going to backtrack on AI; the company has too much invested into the technology now. So, what’s Google’s fix?
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