Suzanna Chaplin is the founder of esbconnect, the UK customer acquisition business that lets brands buy opted-in email audiences in the same way they buy paid media.
In July 2026 the company named Go Ape, Simba, Broadband Genie and Costway as new customers for Optivo, the email retargeting platform it launched in August 2025, which draws on a database of 17 million opted-in UK consumers. Chaplin, who led a management buyout of esbconnect in 2023, says the business has now worked with more than 600 brands.
She tells Business Matters why email still earns its place, and why transparency sits at the heart of everything she does.
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