When it comes to bling, Pandora is officially breaking up with silver — and sliding into platinum’s DMs.
The world’s biggest jewelry brand by volume is leaning away from its once-signature sterling silver for shiny new platinum-plated pieces as precious metal prices go haywire, turning what used to be “affordable sparkle” into a profit-margin nightmare.
Translation: silver got too expensive, and Pandora isn’t about to let wild metal markets mess with its charm bracelet empire.
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