Disney and TikTok have agreed a content-sharing deal that will allow creators to use clips from Disney films and television programmes in their videos, the two companies announced on Wednesday.
The agreement covers Disney’s subsidiaries, meaning clips from franchises including Star Wars, Toy Story and the Marvel Cinematic Universe will be available to TikTok creators. Videos made under the scheme will also be shared on Verts, Disney’s short-form video platform.
The programme will pilot in the United States before being rolled out to other countries. According to the companies’ joint announcement, creators who opt in will gain access to assets from hundreds of films and series in Disney’s library. Neither company disclosed the financial terms.
The deal follows the collapse of a $1bn (£745m) agreement between Disney and OpenAI that would have allowed people to use the studio’s characters in AI-generated videos. That arrangement was cancelled in March when OpenAI shut down its AI video generation tool Sora, citing a decision to focus on other parts of its business.
“Today, fans are celebrating our stories in entirely new ways,” said Asad Ayaz, Disney’s chief marketing and brand officer, following the announcement.
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