TL;DR: Burger King is launching a Hello Kitty collab on Oct. 20. Each King Jr. Kids’ Meal will feature one of six exclusive Hello Kitty and Friends by Sanrio toys, including a special golden Hello Kitty toy.
If fast-food toy hype usually passes you by, Sanrio collectors will want to pay attention to this week’s drop: Burger King is partnering with Hello Kitty and Friends for a nationwide, limited-time King Jr. Meal takeover starting Oct. 20.
The collab features six collectible figurines packaged in mystery blind boxes — each depicting a popular Sanrio character wearing a miniature Burger King crown and holding menu items.
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