In today’s fast-paced business environment, sales teams are constantly under pressure to meet their performance targets and sales quotas while balancing between an array of tasks – from sending emails and making cold calls to following up with prospects, nurturing leads, and staying updated on the industry trends.
Needless to say, how stressful that can be. This is why sales productivity tools have become incredibly important for sales teams.
There’s a bunch of sales productivity tools and platforms that can automate, enhance, and optimize processes at every stage of the sales cycle, helping sales teams streamline their workflows, manage tasks more efficiently, and ultimately drive more revenue. However, choosing the right tools from a wide range of available options might be challenging and time-consuming.
Below, we’ve outlined the top 7 sales tools for productivity your sales team can instantly benefit from. Select those that best align with your business type, industry, and the size of your team to improve performance without overwhelming your sales agents.
Why Do You Need Sales Productivity Tools?
Today, sales is not just about sending sales email sequences to prospects or making cold calls and following outbound call center scripts. In the highly competitive marketplace, sales reps have to build and nurture relationships with prospects and customers. According to Salesforce, sales agents spend 70% of their time on non-selling tasks. These include meeting customer budget needs, personalizing communications, and building strong personal relationships. While these are important, it also means sales reps spend less time actually selling.
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