British business leaders have welcomed the UK’s latest post-Brexit trade deal with the EU, calling it a vital step towards restoring trade stability, while also warning of key challenges ahead — particularly around regulatory alignment and future sovereignty.
The agreement, seen as a reset in the UK-EU relationship, includes removal of many border checks on British food exports and steps toward greater collaboration in energy markets, tourism, and youth mobility.
The British Retail Consortium (BRC) praised the deal, especially its provisions to ease trade in perishable goods. Helen Dickinson, the BRC’s chief executive, urged the UK government to consider closer alignment with EU environmental and product safety standards, saying this would further reduce friction and benefit exporters.
Similarly, the hospitality and tourism sectors backed the agreement’s inclusion of a proposed “youth experience scheme”, which could allow young people to live and work more freely across the continent — a key issue post-Brexit.
“This is a very welcome step forward,” said UKinbound, which represents the inbound tourism sector. But the group added a note of caution: “The devil is in the details.”
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