Per a recent Ipsos/De Beers survey, a whopping 43% of women and 55% of men anticipate purchasing or receiving natural diamond jewelry over the next two years.
That optimism is translating into sales. The Natural Diamond Council saw a 2.1% growth in natural diamond sales by specialty retailers in 2025 over the previous year. Even more impressive, their holiday sales jumped more than 6%, ending the year on a high. Shoppers are also spending more on bling: The average price of a natural diamond piece vaulted 10% last year.
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